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The task of designing an annual report can seem a bit mundane and dry, but the challenge of “thinking differently” was set out by the client to make a report that was visually appealing as well as clear and concise.
When reading the content of the report the message that was coming across was very much about the joint together of 2 companies to create a better more innovative company that was committed to becoming a world leader in their field.
I decided to use graphic devices rather than expected imagery associated with science. I also wanted to be bold with my colour choice, choosing to team vibrant colour with a more corporate blue.
(Shillington - student brief)